golden era spanned the 1940s
In living colour
Converse’s golden era spanned the 1940s and the 1960s, when it became the most popular sneaker for any athletic activity (and possibly spawned a generation of flat-footed athletes). At its peak, the brand is said to have controlled 80% of the US sneaker market. The period saw design taken in some new directions, with the introduction of the iconic black-and-white Chuck Taylor All Star in 1949, and the low-cut Oxford Chuck in 1957. But it wasn’t until the 1960s that coloured versions of Chuck Taylors hit the market, in response to demand from basketball teams keen to match the shoes to their kits.
Despite its legacy as the all-time bestselling basketball shoe, a change of fortunes was on the cards for the Chuck Taylor All Star. By the late ’70s, surfing a new fitness craze centered on running, a sea of high-tech performance trainers from brands such as Nike, Adidas and Puma came onto the market, along with a range of new-generation basketball shoes. “The NBA players wore Chuck Taylors and they were the best, so that's what everyone wanted to wear. When I was with the Nets, I had signature Michael Ray Richardson leather Chuck Taylors, $19.95 a pair. That was a good-looking shoe � wasn't nothin' to play in compared to Air Jordans. I had to wear orthotics when I wore Chuck Taylors,” remembered Michael Ray Richardson, a guard for the New York Knicks, Golden State Warriors, and New Jersey Nets from 1978 to 1986. Converse had also lost its secret weapon with the passing of Taylor in 1968 one year after he was inducted into the Basketball Hall of Fame design of the next generation of drones 辛�一夜的草木 琴中趣弦上音 warned coup opponents Monday help her headache instead knocked.